Rand Fishkin, the founder of Moz and Inbound.org, has put it plainly: “There is no tactic, no matter how effective, that can turn a poor website into a traffic magnet.” If you are running a business website that does not rank high in search engine results pages (SERPs), then you are missing out on a lot of potential visitors.
Fortunately, there is still hope. You can improve your website’s ranking through targeted SEO efforts. But before you can do that, you need to understand what search opportunity is and how to identify your target audience.
What is search opportunity?
Search opportunity refers to the number of people who are looking for information related to your product or service. This can be determined through keyword research, which involves identifying the keywords and phrases that people are using to search for information online.
Once you know what those keywords are, you can use them to optimize your website and content for better visibility in SERPs. You can also use them to create targeted marketing campaigns that will attract more visitors to your site.
How do I identify my target audience?
Your target audience is the group of people who are most likely to be interested in your product or service. To identify them, you need to understand their demographics (location, age, gender, interests, etc.) and psychographics (needs, wants, and aspirations).
Once you have this information, you can create targeted marketing campaigns that will reach the right people. You can also create content that speaks to their needs and interests, which will help you attract more visitors to your site.
How can I improve my website’s ranking?
There are a number of things you can do to improve your website’s ranking in SERPs. Some of the most effective techniques include:
• Optimizing your website and content for keywords and phrases that people are using to search for information online
• Building links from other websites to yours
• Creating valuable content that people will want to share online
These are just a few of the things you can do to improve your website’s ranking. For more detailed information, please refer to Rand Fishkin’s “Inbound 2016: Opening Keynote” presentation.